India’s leading value fashion brand, MAX showcased and launched its Spring 2016 collection at a spectacular fashion show held in Celebration Mall, Udaipur today. The spring collection was unveiled during the event at the store by models walking the ramp in bright summer collection showcasing diverse styles for this spring.
This season, Max encourages you to ‘LIVE FOR TODAY’ and brings you an amazing range of looks so distinct yet fused to make a beautiful fashion story. A wide array of exciting ensembles ranging from classic nautical to boho-safari, right through to the seasonal pastel pops, gives you choices suitable for different moods and occasions.
While talking about the at the launch, Maharaj Kumar Sahib Lakshyaraj Singh JiMewar said, “I am very glad to launch the Spring Summer collection’16 of Max associate and meet you all at the store today. I like the new range as it reflects the sense of individuality! The trends woven into the collection blend understated elegance with a touch of modern style. The colour pallete, fabric, texture and print are so perfect for the season and totally blend with the city.”
Speaking about the launch, SaurabhGarg, Regional Head-North, Max Fashion said, “We are very proud and happy to have Maharaj Kumar with us today.With ourseason’s theme ‘Live for today’, wehave a strong objective to enhance fashion imagery of the brand and bring in new customers to experience the brand.The campaign conceptualizes how everyone’s mind is on the future, busy making plans, marking calendars and think in future tense. ‘Live for today’ revolves around making every day fashionable.”
Brief note about the collection
The women’Swear range includes flowy fabrics, cut out lace, sheer, Breton stripes, botanicals, anchors, patchwork. A fresh unique take on the ubiquitous and ever green nautical trend, with denim highlights, washed out looks teamed up with chic Schiffli bodies and laces. The variety gives a sophisticated yet relaxed offering. The trick is ‘don’t go overboard’.
Frills, florals and butterflies define the Spring collection for little girls! Keeping up with our Nautical trend for the season, there’s a whole range of strappy dresses, jumpsuits, cute little skirts ranging from deep indigos to soothing pastels.
Pirates, sailors, beach, surf and sand are the primary graphics to be seen in the boy’s collection. Along with this, you can also find cool planes, cars and mickey inspired graphic tees as well. So go ahead and bring the sea to your homes with Max’s Spring collection.
Max menswear brings you deep nautical inspired collection with indigo and monochrome stories. One can flaunt in nautical spirit with drop crotch joggers, patterned polos and motif printed shorts with digital tees, appliqué tees, fashion panel tees and ombre typo tees.
Ethnic wear takes its inspiration from various different parts of life and cultures. Find a little bit of legacy and history entwined with thier Moroccan, indigo and folklore inspired range. From asymmetric boho dresses to long kurtas, pallazo, cullotes and koti, Max has it all. The colour palette varies from bright pastels to monochrome with neutrals. With flowy viscose blends, cool cottons, rich chanderis, denim chambrey, placement prints and quirky motifs, find yourself stepping into a world deeply rooted in culture and elegance.
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality.
It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 130 stores across 50 cities. The brand plans to have a network of 150 stores in India by the end of FY 16-17.