High street menswear fashion brand WROGN curated by youth icon Virat Kohli has opened its first exclusive brand outlet in Udaipur.
Spread across 700 square feet, the new store is located at Shree RMI City Center, Ashok Nagar Main Road and was inaugrated by Big Boss contestant Lopa Modra on Friday.
With this store, WROGN will have 13 exclusive brand outlets in the country.
The store in Udaipur will offer more than 250 designs featuring trendy t-shirts, shirts, chinos, slim-fit trousers and casual jackets that can be worn for casual and semi-formal occasions.
The collection is priced at Rs.799 /- onwards. The WROGN menswear collection is conceptualised by Virat Kohli in collaboration with the label’s design team. The brand reflects Virat Kohli’s distinctive personal style and fashion sensibilities.
WROGN is owned by USPL (Universal Sportsbiz), founded by Anjana Reddy, a pioneer of celebrity fashion in lndia.
Anjana Reddy, Founder and CEO of USPL said, ‘’WROGN is a breakaway youthful and aspirational brand that has exhibited remarkable growth in the past couple of years. As part of our expansion plans we are in the process of building a strong presence in major cities across the country by providing superior merchandise and an overall international brand experience. We are targeting 200 exclusive brand outlets in the country over three years.’’
WROGN was launched in 2014 and has emerged as one of the fastest growing casual menswear brands in the country.
The brand initially started by retailing in Shoppers’ Stop outlets and online fashion portal Myntra and is currently pursuing an omni-channel strategy with the launch of exclusive brand outlets across the country. The brand opened its first exclusive outlet in Hyderabad in 2016 and within a year has opened 10 outlets in the country including the one in Guwahati.
WROGN (pronounced wrong), launched in November 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality, which is expressed in each piece of clothing. WROGN is targeted towards open-minded and progressive young men, who like to make their own choices in life.
The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available at 80 Shoppers’ Stop outlets across the country. WROGN is also available in exclusive brand outlets in Nagpur, Bilaspur, Vijayawada, Mumbai, Bangalore & Hyderabad.